A strategy shapes the goals of the project. I use Consumer Journey Maps, User Stories and Personas to explore consumers engagement with a product.
Brainstorming, creating Moodboards, Storyboards and User Flows helps me design a visual sequence of events and capture a user’s interactions with a product.
Sketches, Wireframes and Prototypes are the tools I use to design a product concept before it is coded.
I’m a passionate designer who is driven by the desire to continuously learn more about people and the world. I build experiences that are honest, carefully designed and have value for organizations. I currently teach the Master's Program in Web Design at DMAC and work as a Web Designer with MoreDirect in Boca Raton, Florida.
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